The 4 Golden Rules of SEO for 2016

For several years, search engine optimization has been at the forefront of digital marketing Local SEO Wiz. SEO is considered one of the most important elements of any online marketing strategy, mostly because of the tremendous popularity of search engines. In fact, reports from early 2016 show that Google is now a more trusted source of news than traditional media.

Although SEO has been popular for a few years, it changes very rapidly because of updates to search algorithms. Business owners looking to find success this year should follow some of the new SEO rules that have come about so that they can drive as much traffic as possible from search engines.

1. The Importance of Long-form Content

Google has consistently told marketers attempting to rank more highly on its search engine that content quality is much more of an important factor than how much content is posted or how fast. Long-form content usually provides more value for readers, which means Google is more likely to rank it higher in search results.

2. Mobile Continues to Grow

The rate of use of mobile devices has grown tremendously over the past few years. It's now estimated that 9 out of every 10 American adults has a cellphone, and nearly 6 out of every 10 has a smartphone. This trend is not lost on Google and other search engines. They know that more and more people are now browsing to websites on mobile devices, which means they need to have an experience that can be loaded clearly on these devices. This year, mobile optimization will be one of the SEO rules that is more important than ever.

3. Less Emphasis on Keywords

It was reported as early as 2013 by digital marketing pioneers like Moz that keywords would become less important in favor of ideas like context: where a person is, what they are doing, what time it is, etc. This idea continues to be prevalent in the industry as search engines do what they can to ensure that their users have the best experience possible. Jayson DeMers at Search Engine Watch wrote in late January 2015 that keywords were quickly becoming less important than the overall meanings of websites.

4. Google Scraping

In an infographic designed to summarize notes from a presentation by Rand Fishkin, a digital marketing pioneer and the founder of marketing company Moz, it is noted that Google is beginning to scrape data directly from websites. Fishkin uses an example of "NFL scores" as a search query that Google responds to by displaying its own results, preventing users from having to visit the actual NFL site. In 2016 this scraping will continue to be a factor in search engine optimization, for better or for worse.

These tips will help you stay on top of SEO rules in 2016, but the best search marketers know that they must keep up with the trends in a quickly-growing field like SEO so that they can gain new business through search engines.

Search Engine Optimization in 2016

The term SEO (a.k.a. Search Engine Optimization) is own explanatory and it's already gained more than enough importance in the previous years Local SEO Wiz. Now, the time has been changed and traditional strategies & techniques of SEO does not work on current and upcoming years.

According to different experiments and surveys, it's clear that traditional approaches of SEO do not have the same impact over website visibility and some of them are already ignored by most recommended search engines - Google, Yahoo and MSN.

On the other hand, Google - the most important entity in SEO that always gets high focus by SEO specialists, continuously changing their search algorithms and refines their results for a better user experience. Panda, Penguin, Pigeon and Hummingbird are just the beginning, Google yet to come with more algorithms.

Whatever we consider it, a warning or an alert, we need to change our working phenomenon and move to the next level of branding and promotions - User Experience.

Similar to web designing, SEO also considers user experience as a major factor to get more visits and better conversion rate. Now onwards, SEO isn't only used for branding, it changed into better user experience and lead generation technique.

Search Engine Optimization in 2016

As we all know that traditional SEO is a history now, and several SEO specialists already improved their strategies according to the Google's algorithms and updates. But is this act acceptable?

Rapidly changing strategies and techniques, neither a perfect solution nor acceptable. We need solutions, which are rigid and worthwhile enough.

What we need to do in 2016 -

Consider SEO as Search Experience Optimization

In the coming year 2016, we need to consider SEO as Search Experience Optimization (SXO) and work according to that. Whereas previously, we prepared our strategies and techniques according to different search engines, now onward, we needs to prepare them according to the targeted audience, who's going to search.

Search Engine Optimization tends towards Search Experience Optimization, which solely depends over user's perception how users will react over a search result or how will he/she will search for a particular query.

Considering Search Experience Optimization (SXO), for branding and promotions, will tend towards more conversion, better engagement and more visits, but that's not so sure. Because whatever we think is not necessary work always. So, do more relevant and long tail keyword research and focus on user experience rather search engine experience.

More content means more visibility

Google's hummingbird update alert us that more content will lead in coming years. The statement "Content is the King" comes true and content marketing will lead the SEO campaigns. More content means more visibility and more visibility means better coverage.

Content marketing is not a new technique in SEO. SEO specialists were using this from the beginning, but the placement and proportions were always varied according to the needs and Google updates.

On the other hand, Content Marketing is a great technique to capture more attention, but it needs more concentration and more engagement while writing a genuine and eye-catching content. Content Writing involves - Eye Catching Headlines, Proper Keyword Placement (especially within the first 20 words), Keyword density, Use of layman language and more.

Content Marketing contains: PPT and PDF distributions, Articles, Blogging, Guest Blogging, Classifieds, etc.

Capture Local Market for better business

To increase the reach of a business, rigidity of the foundation required. And for the rigidity, it's essential to capture enough proportion of local market. Once a business established in local market, it's easy for SEO specialists to spread the reach of that business in the international market.

Traditional promotional techniques will also work here, but with a new outfits such as - where previously, we generally placed a classified on different portals with the least amount of content and without proper arrangements of text, now we need to focus on right placement, enough amount of content along with relevant graphics and proper contact details.

SEO works as lead generation

Search Engine Optimization beats Pay per Click on several aspects such as more visibility, better coverage and a lower bounce rate. Generally, SEO beginners think that PPC is the backbone of direct leads or lead generation, but that's not completely right.

Lead Generation simply depends on better engagement and user experience.

Better UI tends to better results

Responsive UI/UX always helps a website to get better click through rate while different solutions for different platforms always laid down the performance.

According to the different stats, it's clear that user want's a single solution for multiple platforms, rather multiple solutions for multiple platforms. Nowadays, user access everything through their smartphones and if a website accessible through different devices, it will get a better opportunity to grab attention of a user. Although content always leads, but we cannot neglect the effectiveness of responsive web design and after announcement of "Mobilegeddon", it's an essential aspect to get better rank on Mobile searches.

Anurag Gupta is a freelance copywriter, who loved to play with words and produce a meaningful content for businesses, he associated with. Here, he writes about the SEO in 2016, including the practices and the new edge of search engine optimization in the coming years, which SEO specialists need to remember. Keep enjoy the write up!

Best SEO Services for 2016

With another year behind us and a start to a new year Local SEO Wiz, companies are looking at what is the best SEO services they can use to achieve results in 2016. 2016 guarantees to be quite a daunting time in terms of search engine optimization and anyone who doesn't have a firm understanding of what it is and how it works may find themselves dropping in rank and not achieving the results they were hoping to achieve.

2016 guarantees to change search engine optimization, steering companies away from overstuffing keywords and concentrating on keywords only. Up to now companies have managed to choose keywords that they believe their clients will use to search for products or services that they provide. They use these keywords in everything they do and achieve results.

Search engines, especially search engine giant Google, are adding new algorithms which is forcing companies to incorporate various elements to their content to ensure that their clients have the best online search experience 2016 will incorporate these algorithms, focusing on the future of SEO to ensure that customers always have the most enjoyable search experience.

The best SEO services offered by internet marketing specialists will including focusing on post click activity to identify demand and interest, rather than relying on keywords alone. Many companies use keywords to identify how clients search, but with the new algorithms and trends, focusing on click activity is a more exact science to help companies identify where they need to focus their marketing efforts and what will achieve them the results they are looking to achieve now and in the future.

Not everything will be based around keywords this coming year. Search engine optimization is becoming more detailed and it requires specialist companies to ensure results are achieved. A company owner who decides to take on their own SEO campaign is only going to find themselves in serious difficulty as they try and manage the new rules and regulations, stay up to date and still monitor their success and efforts on a regular basis to identify what is working and what needs further work.

Remember that these days a company doesn't only compete in their local area, as they did a number of years ago. Now companies compete globally against hundreds and thousands of other companies, all trying to get their slice of the pie and achieve success, this is why it's so important to understand what search engine optimization entails and what you need to do in the coming year to help your business boost brand visibility.

This coming year is going to focus on the user experience, which will include fast loading web pages and easy to navigate websites. The focus will not be on keywords, but rather how good the user experience is, enabling search engines to recommend companies with complete confidence to ensure their clients have the best search experience moving forward.

Articles will be longer and if you are looking at the best SEO service for 2016 then you are going to want to focus on detailed, informative and longer articles that will provide your clients with insight and the information that they are looking for.

Content will need to be informative and not just written for SEO purposes. Google and other search engines will be looking for content that is relevant, up to date and provides customers with valuable insight.

Websites will become more mobile focused as more people rely on their mobile devices to search for products and services. In addition to this, websites will make use of high quality and unique photographs to make them stand out and dominate their competitors while reaching their selected audience.

Cartoozo is a multiple award-winning internet marketing agency with over ten years' experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers' needs and begets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copywriting to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times.

Are You Ready for 2016 SEO Trends?

2016 is a year where companies need to focus even harder on their search engine optimization efforts than every before to ensure that they exceed their clients expectations and dominate their industry in a competitive online environment Local SEO Wiz.

You need to remember that all your competitors have the same idea you have and they are working hard to push their company up the rankings to that first page, where they increase their chances of being noticed by one of their clients and increase their chances of making a sale, boosting their branding and achieving success moving forward.

With this in mind, you need to know the trends for 2016 in terms of SEO and what you can do to improve your visibility, reach a wider audience and achieve online success. For many companies this starts with hiring a reputable internet marketing company who can assist them in achieving their success, working alongside them daily to boost their visibility and take their SEO efforts and run with them, ensuring that everything is done by the book to make them more visible to Google, their clients and other search engines on a daily basis.

The first trend you will notice in 2016 is that companies are now focusing on more than only Google when it comes to SEO. Google is a major player with most people relying on their search engine to find products or services online, so they should still remain your leading focus, but there is also Yahoo, Bing and other search engines you can focus on, ensuring you tick all the boxes in terms of search engine optimization for all of them, so you can enjoy good results across the board moving forward.

Another focus that is a 2016 SEO trend is social media searches. Unlike previous years finding products and services via social media is growing daily. The younger generation are relying on recommendations from family and friends and use social media more than others. What this means is you need an effective social media campaign in order to achieve results online and this is probably one of the most important aspects of your social media campaign this year.

Then you will find that 2016 is not all technical. Up to now search engine optimization has been about the technical side of things; keyword research, customer analysis and website analysis for example. You will find that 2016 is all about the content. Google wants to make their users have the best search experience, which means they are focusing on content. 2016 will see the quality of content playing a much higher role in search engine optimization, so ensure that you have superior quality content that is informative and interesting and attracts clients to your website daily.

Local optimization is another 2016 SEO trend that is going to take centre stage this year. Since Google introduced their Local SEO algorithm, companies are rallying to ensure that they tick all the boxes required by this top search engine. This means focusing on adding locations to your long tailed keywords and ensuring your company name and address appears on every web page, not only on your contacts page. In order to make head way with local SEO remember to register with as many online directories as possible and start a Google + account to achieve success.

Finally, you will find that the final SEO trend for 2016 is aimed at the mobile user and no surprise there. More people are relying on their mobile devices than every before and for companies to succeed online you have to take these users into consideration. Google is rewarding companies that take the initiative and create a mobile friendly website moving forward.

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Seo Strategies For A web based Business enterprise

Seo is definitely an vital a part of a company's on line tactic Local SEO Wiz. In case your enterprise is attempting to enhance its web-site and raise its rank inside the search engines like google then you definitely will have to optimize your web-site. Study the assistance under for some solutions to raise your website's website traffic and reputation inside the search engines like google.

To optimize their websites' position on search index benefits pages, savvy webmasters will register loads of articles at short article databasing web pages. An short article on such a database will involve a hyperlink back for the owner's web-site. This hyperlink are going to be noted by search engines like google and contribute for the site's position inside the search index.

Normally involve a web page map web page within your web-site. A web page map web page guarantees that your web page is usually crawled by search engine spiders. These spiders then index the pages of the web-site. Web page maps also inform the spider about your site's hierarchy and which pages will be the most significant.

Search engine optimize any videos in your web-site by like keyword phrases in video titles, tags and descriptions. The world's second biggest search engine is YouTube and for some keyword phrases Google indexes YouTube videos around the initially web page of search benefits. Hence, it tends to make sense to work with Search engine optimisation procedures on all videos in your web-site.

Ahead of you do any comprehensive optimization in your website, be certain that it shows up within a standard net search. Form the URL of the web page into a search engine and verify to view if it shows up inside the benefits. It really is also a very good notion to look for your major solutions and solutions to view if they seem.

Never crowd your web page with endless repetitions of keyword phrases and phrases in an try to draw extra website traffic. Search engines like google normally find yourself ranking web pages that do that decrease than other folks. Concentrate on giving strong, informative content material aimed at true people today, and also you will obtain that your search rank will strengthen.

The value of linking out can not be overstated. Building a resource web page that carries weighted hyperlinks to connected web pages that happen to be wealthy with keyword phrases and phrases carry further weight with search engines like google. Make the further work to garner these resource hyperlinks to raise the weight and strengthen the ranking.

As described previously, any enterprise that requires its business enterprise seriously will use Search engine optimisation tactics as a part of its World-wide-web promoting program. Our strategies can raise your ranking together with the search engines like google, resulting in enhanced website traffic for your web page.

Bring Extra Website traffic For your Web page With These Search engine optimisation Strategies!

Seo is no significant mystery, and there is certainly practically nothing unethical about it Local SEO Wiz. Just about every web-site owner who desires to raise their site's website traffic (i.e., just about every clever web-site owner) should really be prepared to take methods to enhance search engine rankings. Listed below are just a handful of strategies a savvy webmaster can optimize ethically:

So that you can maximize your search engine rankings, be certain to hyperlink to relevant and valuable web pages by yourself web page. Selecting high-quality and acceptable hyperlinks is essential right here. For those who do that, it can not simply be a very good resource for the web page, but in addition increases the possibilities of people today linking back to you.

Bold vital keyword phrases. Never overdo it, but remember that search engines like google crawl the code in your web page and spend consideration to words that you just emphasize. The engines then take into consideration these words within your ranking. Bold words that happen to be vital and you are going to guide the search engines like google ideal for the words you'd like them to view.

Photographs and graphics are terrific for the visual aspect of the net web page. However, search engines like google can not interpret them (unless a user is undertaking a precise image search). When you've got an great image, be certain you have got an great, descriptive text caption to go with it. When you are acquainted with HTML, use an "ALT" tag for this: it can enable you to create a lengthy description that you just can fill with search-engine-friendly keyword phrases.

The value of linking out can not be overstated. Building a resource web page that carries weighted hyperlinks to connected web pages that happen to be wealthy with keyword phrases and phrases carry further weight with search engines like google. Make the further work to garner these resource hyperlinks to raise the weight and strengthen the ranking.

Create terrific content material for World-wide-web promoting. In the event the high-quality is there, then benefits are confident to comply with. You have got to offer someone a explanation to choose to retain revisiting your web page, and as they continue to come back so will your World-wide-web revenues. You can also see that these people today will commence to share your web page with other folks.

There basically is not a web-site on line that couldn't advantage from enhanced website traffic. Optimizing a web-site for search engine functionality is usually a fine solution to hunt for that enhanced website traffic. Applying a handful of of your preceding recommendations may perhaps lead to quick improvements to a website's position around the search engine benefits pages.

Something Men And Women Forget About Trends In Relation To Making Cash On The Net

Searching out the buyers and getting your product or service in front of them is the best way you’re going to find to earn cash on the net Local SEO Wiz. Men and women who utilize the Internet to look for things online aren’t ordinarily looking to invest in something, they are normally trying to find information. Keyword research is a thing that will help you find the phrases that men and women are using when they are looking to invest in something from the Internet. There are phrases that men and women use to purchase products, and these key phrases will stand out to you when you understand what you are trying to find. Here we will be speaking about a few of the ways that you could locate trends to be able to find men and women that are ready to invest in a product.

For individuals that are trying to discover what products could be trending at this time, this information is available both on the net and off the Internet. By utilizing Google trends you are going to have the ability to find what men and women are looking for and a number of these will in fact be products that they are looking to invest in. You ought to remember that there are also other web sites available on the net that speak about new gadgets as well as other things which men and women are interested in. There are brand new products and services being released each day and you are able to figure out about them by simply watching TV and watching for advertisements. One of the locations you are able to figure out what is selling well at this point in time is by taking a look at a home shopping network on TV.

Needless to say after you find products which are selling you will need to find the product and discover a technique to make cash from it, and you are able to actually do this through Amazon. All you need to do is sign up to be an affiliate for Amazon, after which you are able to advertise the products which are selling well and earn a commission on every sale you create. Amazon is only one of the affiliate programs you could join, actually according to what is trending at the time you may possibly want to wind up joining multiple networks so you are able to advertise multiple products. You are able to also find products which are selling with regards to the time of the year as during the winter months you may possibly want to begin marketing Christmas products.

You ought to also bear in mind that informational products is yet another thing which you could use this strategy with, it’s not limited to physical products. One thing we want to mention concerning this would be that the online world is consistently changing and men and women are willing to pay for information to make sure they’re up to date. Training programs are actually one of the leading things which sell on the net today as men and women need to discover how to navigate themselves through various programs and platforms. This isn’t a thing that is limited on account of the point that the Internet will continue to evolve consistently and new products will be designed in order to teach men and women about the new developments.

Following the trends and keeping up to date on what’s popular and what is selling right now can be one of the best strategies for you to almost guarantee that you are going to be making cash online.